THAT #@%!$#! AGENCY! How to Avoid Disaster When Picking a Brand Parter
Eighteen months. Less than two years. Five-hundred-and-some-odd days. That’s the average relationship between brand and advertising agency. And it’s getting even shorter.
So, why have relationships that previously spanned years—or decades—dwindled down so much?
Here are the top questions to ask when scouting for brand partner resources so you don’t ever have to say again, “THAT #@%!$#! AGENCY!”: