Liz Schwartz, Author at Pivot Marketing Inc.
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Author:Liz Schwartz

Snack Food Packaging Design

Making convenience food portable through packaging

There's a good feature in Food Dive today called "You can take it with you: Packaging makes convenience food portable". Not only can unique packaging forms help your brand stand out on shelf, but consumers today are looking for convenience. Snack food packaging today absolutely must meet the consumer demand for functionality, transparency and portability....

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Pizza Chips - Food Packaging Design by Pivot Marketing

Packaging of the World Feature

We are honored to have our recent work on Pizza Chips for Hello Delicious Brands showcased on Packaging of the World. See their writeup...

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How listening to consumers turned around a failing ice cream business

How listening to consumers turned around a failing ice cream business

Is your sales velocity slower than you wanted? Is it a challenge to grow distribution? We firmly believe that the number one way to fix sluggish sales or sell-in to just one more new retailer is a heart-to-heart with consumers. We all make assumptions about what consumers want but how often do we really talk to them?...

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In-Home Consumer Immersion?

How far would you go to understand your consumer? Would you go so far as to immerse yourself in their lives and home for a week? Italian agency Le Balene is doing just that...

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Understand how color trends seep into the design world in this great Washington Post article.

Color forecasting 101

The Washington Post ran a great interactive article a week ago on color forecasting, looking back over past trends and showcasing how these colors seep into our world. Check it out....

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Target analyzes consumer perception on Freshness vs Price

Which would you buy? A package of raspberries that had a sign saying "Arrived today $2.99" or a package of raspberries that said "Arrived last week $2.49"? NPR had a report this week on Marketplace about a test happening at Target to better understand which is more important to consumers...

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The evolving art of food photography

It's no secret that the foods we see on grocery store shelves or in advertisements doesn't look like what you get from a box or in the drive thru. Food photography is an art, and it's evolving from the plastic/perfect world of 70's style to a more modern and yes, more REAL approach. The podcast...

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UK Natural Environment Research Council (NERC) recently crowdsourced a name for their new boat, with horrible results.

Boaty McBoatface or: How We Should Learn to Stop Crowdsourcing Names

The internet is having a collective giggle over Boaty McBoatface, the crowdsourced name that UK Natural Environment Research Council (NERC) recently ended up with in their #NameOurShip contest. Here at Pivot we are proud practitioners of a Consumer First philosophy, but there's a Giant ship-sized difference between getting consumer input and handing over creative and strategic control. Consumer perspectives should be...

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