Brands with "Social Good" at their Core - Pivot Marketing
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3 Innovative Brands with “Social Good” at their Core

Innovating for social good with One World Futbol

3 Innovative Brands with “Social Good” at their Core

The concept of “social good marketing” has gained traction over the years.  Many of the larger corporations and brands have been dipping their toe into this pool, but with results that feel less then genuine.

On the flip side there are several organization who have “social good” not as a monthly promotion, but built as the core of their business model. These companies have blurred the lines of commerce and charity into one inspirational and innovative offering.

Check out a few of our favorites…

1. Out of Print Clothing

Out of Print Clothing - Social Marketing for Good

Out of Print Clothing takes iconic and often out of print book covers and converts them to t-shirts and other apparel. For each product sold, one book is donated to a community in need through a partnership with Books for Africa, a non-profit organization that collects, ships, and distributes books to kids in Africa addressing their “book famine”. www.outofprintclothing.com‎

2. One World Futbol

Innovating for social good with One World Futbol

The One World Futbol Project’s mission is to bring the healing power of play to youth worldwide by making, selling, and distributing nearly indestructible balls that survive the harshest environments. The One World Futbol is a nearly indestructible ball that never needs a pump and never goes flat, even when punctured multiple times. When someone buys a One World Futbol, the organization will donate one to organizations working with youth in disadvantages communities worldwide. www.oneworldfutbol.com

3. KUTOA Health Bars

Social Good Innovators - Kutoa

KUTOA was founded on the belief that each and every person has the power to make a difference. They offer handcrafted health bars and kid squares that are both good for you and good for the world.

For every KUTOA health bar that is purchased, a nutrition pack is delivered to a child in need. KUTOA partners with World Food Program USA to manufacture and deliver nutrition packets in over 75 countries worldwide. www.kutoa.com

Jeff Dryfhout
Jeff Dryfhout

<p>Jeff Dryfhout, founder of Pivot, is an industry-veteran having lead brands like Hillshire Farm, Sara Lee and more before starting Pivot.</p>