Inspiration Archives - Page 2 of 2 - Pivot Marketing Inc.
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Inspiration

Reframing calories into energy could have a real impact on food choices

Using context to shift consumer behavior in food labeling

For years food companies have been complying with the mandated NLEA information under the assumption that they help consumers make better food choices. Based on FDA labeling laws, industry initiatives and the Affordable Care Act we've seen calorie counts added to the sides of food packages, the front of packages, restaurant menus and even the...

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The economists from Freakonomics explore the hidden side of store brands.

Is there magic in your brand?

We're big fans of Freakonomics (and economists Stephen Dubner and Steven Levitt) here at Pivot. They recently featured a podcast (with an unintentionally misleading title "How to Save $1 Billion Without Even Trying") on the economic value of brands by exploring the hidden side of store brands and informed shoppers. "You could take two identical objects...

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Having a positive attitude is the key to everything.

Innovation as Attitude

"Attitude is everything." Everyday parents, teachers, coachers, mentors all reinforce the importance of going through life calibrated with the right attitude.  It sets the tone for our others around us, but most importantly, attitudes shape our actions.   In the same way, innovation is seen more than just a function, but an attitude. Organizations that win with...

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Marketing to Millennials is easier than you think

8 Marketing Requests from Millennials

Every Wednesday night the past four months I’ve had the opportunity to interact with 28 undergraduate marketing students. It’s been a fascinating snapshot into how this Millennial generation looks at the world. How they perceive brands, technology, relationships and marketing.  As a brand marketer, I walk away from each class even more intrigued by what...

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