Taking a Consumer First Philosophy to Toys - Pivot Marketing Inc.
We love getting consumers involved in our work, so we take our hats off to IKEA this week for their new line of kid-designed soft toys.
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Taking a Consumer First philosophy to kids toys

Ikea practices our Consumer First philosophy

Taking a Consumer First philosophy to kids toys

Serious Kudos to IKEA for their new batch of Soft Toys for Education… not just because they’re pretty darn cool but because they came straight from the imaginations of kids. Recreated in fantastic detail by IKEA designers, the new crop of toys benefits UNICEF and Save the Children as part of their Soft Toys for Education campaign.

Check out more of these fabulous creations at Adweek.

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Liz Schwartz
Liz Schwartz

<p>Liz is the creative lead and a partner at Pivot. Her nearly 20 years of design experience covers the gamut of consumer packaged goods branding, development, packaging and activation.</p>