Do natural food brands lose trust when purchased by “Big Food”?
How much do consumer perceptions change when a small natural/organic food company is purchased by a conglomerate? As this trend continues across the consumer packaged goods world, NPR talked with many food company founders to understand their point of view.
For shoppers who like their food natural, local and organic, though, these deals can be unsettling. Will they still trust a food brand if someone else now owns it?