In-Home Consumer Immersion? - Pivot Marketing Inc.
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In-Home Consumer Immersion?

In-Home Consumer Immersion?

How far would you go to understand your consumer? Would you go so far as to immerse yourself in their lives and home for a week? Italian agency Le Balene is doing just that… spending a week with Michela, an Italian housewife and live streaming their experiences on Facebook. You can follow their experience on Facebook or take a peek at the video below.

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Liz Schwartz
Liz Schwartz

<p>Liz is the creative lead and a partner at Pivot. Her nearly 20 years of design experience covers the gamut of consumer packaged goods branding, development, packaging and activation.</p>