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social good Tag

Reframing calories into energy could have a real impact on food choices

Using context to shift consumer behavior in food labeling

For years food companies have been complying with the mandated NLEA information under the assumption that they help consumers make better food choices. Based on FDA labeling laws, industry initiatives and the Affordable Care Act we've seen calorie counts added to the sides of food packages, the front of packages, restaurant menus and even the...

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Innovating for social good with One World Futbol

3 Innovative Brands with “Social Good” at their Core

The concept of “social good marketing” has gained traction over the years.  Many of the larger corporations and brands have been dipping their toe into this pool, but with results that feel less then genuine. On the flip side there are several organization who have “social good” not as a monthly promotion, but built as the...

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