Choosing a brand color is a big decision, and it should be. Color is the first thing a consumer/user sees when viewing your packaging on a shelf or brand on a website. And, the right tones can have a unique and profound impact on how they perceive your brand. Whenever we are working with a new...
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Since the beginning of food packaging's history, shoppers would make their weekly trek to the local grocery store and walk up and down the aisles searching for everything on their list. Now, consumers have the option to bypass their local store and order directly online to get their groceries. According to Mintel, by 2025 online grocery...
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Big changes are coming in the grocery store aisles, in particular to the Nutrition Facts label. The new label (image below) will need to be implemented by manufactures in July of 2018 with the exception of those with less then $10 million in annual food sales who have been given an additional year to comply. At...
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Eighteen months. Less than two years. Five-hundred-and-some-odd days. That’s the average relationship between brand and advertising agency. And it’s getting even shorter. So, why have relationships that previously spanned years—or decades—dwindled down so much? Here are the top questions to ask when scouting for brand partner resources so you don't ever have to say again, "THAT #@%!$#! AGENCY!": How...
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Did you know that if you are selling any food products in Vermont, you now need to add a label calling out that it contains GMO’s? Effective July 1, 2016 in Vermont all food containing genetically engineered ingredients need to be labeled on the packaging. They are allowing a 6 month grace period for companies to...
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