Sun-Maid Farmstand Reserve
We Grew A Premium Brand from the Ground Up
Sun-Maid Farmstand Reserve
When Sun-Maid® decided to launch its first-ever premium snack sub-brand, the company tapped us because of our ability to tackle such a huge—and visible—project scope for a legacy brand.
Over the course of more than two years, which included target audience refinement, product sort discussions and other changes, we worked diligently through multiple deliverables, including:
- Subbrand development and naming, shepherding Farmstand Reserve™ through the trademark process
- Iterative consumer-informed packaging design for both qualitative and quantitative research
- Final premium snack packaging design for both single-serve and multipack
- Photography/art direction for both the product and launch materials
- Brand style guide development
We were delighted when the product hit stores in summer 2024. Not only does Sun-Maid® Farmstand Reserve™ taste great, but it has incredible appetite appeal, too.
Category
Branding, Packaging