When Jeff Dryfhout, founder of Pivot, worked in brand management for brands like Pepsi, Quaker, ConAgra Foods and Sara Lee, he saw a deficiency among the more than 50 agency partners he engaged over his 20-year career. Namely, the agencies may have done award-winning designs, or tapped into cool trends, but they didn’t bring solutions to the table to solve brand problems and drive growth. So, while the agencies tapped creative talent, they didn’t have the necessary brand experience to help their clients sustain growth. And that hampered both the solutions the agency came up with and the creative output.
But what if someone could harness brand expertise and exceptional creative talent? You’d have an agency that inherently gets it—one that can develop and deliver solutions that strategically drives business growth for brands, while offering sparkling creative that engenders consumer loyalty. So Jeff set out to create an agency that does just that.
Pivot is that agency: Deeply steeped in brand expertise, but also driven to execute superb creative that engages consumers. Our team offers clients a range of integrated capabilities, becoming a true partner and go-to resource for a wide variety of marketing initiatives.
Brand + Creative.
Sounds simple. If it was that simple, everyone would be doing it. But, in truth, to get there, you’d have to Pivot.