Packaging - Pivot Forward
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Best Packaging Design Agency in Chicago - Pivot Forward

Our trophies

live on a shelf.

A grocery shelf. And a retailer’s. On websites. And Amazon. That’s because we craft eye-grabbing, customer-attracting packages for a variety of consumer package goods companies. All with a focus on ensuring great design also means great sales for our clients…because the worst thing that can happen is designing something that is stunning but doesn’t engage the shopper to actually put it in their cart.


That’s why we focus on consumer intent and motivations, desired outcomes and the brand’s positioning before we ever put pen to tablet and start the creative process. What’s more, we check in with consumers through every step of the way—with first person, third-person, focus group and online panel research—to modify, tweak and iterate so the final product is not only beautiful, but performs beautifully too. Take a look.

Frustrated with your current packaging design?

Don’t pack it in.

Are you starting from scratch with a product and no brand? Do you need to get your existing labels in compliance with NLEA rules? We can help with any packaging design need. Our team is built from packaging design experts with decade of experience launching new brands, refreshing and creating differentiation and analyzing the marketplace. Our brand and packaging experts can help you with any structural design problem or product rollout.


Our principals have more than 20 years of experience working with major CPG food brands like Quaker, Chef Boyardee, Sara Lee, Hillshire Farm and more. We understand that packaging design needs to do a whole lot more than look good, it needs to convey your product’s unique selling point and create differentiation in the marketplace. Packaging is not something you leave to beginners.

So what can we do for you?

  • Category & vertical research
  • Strategic Road Mapping
  • In-store research
  • Category analysis
  • Consumer studies
  • Brand Positioning
  • Name generation
  • Logo concepts
  • Brand identity development
  • Brand refresh
  • Package concepting
  • Structural design innovation
  • Packaging rollout
  • Consumer packaging research
  • Style guide development
  • Art direction (food photography/illustration)
  • Production Art Mechanicals
  • Label Review for NLEA Compliance
  • Print management

How can we help with your packaging?

Packaging Page - CTA