Urban Farmer is not only a leading manufacturer of cauliflower and veggie-crust pizzas, they are also an innovator in plant-based foods. As a producer of some of America’s most loved cauliflower-crust pizzas, they tapped into their expertise to create veggie blend breads with all the taste and texture of traditional flour. So our team at Pivot developed packaging that highlighted the real bread texture through appetizing photography. We expanded their brand equity while highlighting real cauliflower to showcase that their new foods are as good to eat as they are good for you.
Branding, Packaging, Print