Swanky Frank's Fresh Pickles - Pivot Marketing Inc.
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Swanky Frank’s Fresh Pickles

We made a big dill.

Swanky Frank’s Fresh Pickles

As a leading co-manufacturer of pickles for America’s top pickle brands and restaurants, the team at Bay View Foods have decades of experience in pickling. They’ve produced some of America’s favorite pickles and now are tapping into their three generations of expertise to create their own superior refrigerated pickles. So we started by digging into the company history, getting to know the original founder Francis Janicke to name and build a brand: Swanky Frank’s Fresh Pickles.

The name is taken from Frank Janicke’s school days, when his head-turning good looks and style were voted “most debonair” and well, swanky. But the name is more than just a high school moniker. It’s an attitude. An uncompromising flair for freshness. It’s got taste. So we built a brand to match that attitude including character development of our pickling hero Frank and a full portfolio of packaging that reflects his uncompromising style and pickling bona fides.


Branding, Consumer Focused, Packaging, Strategy