Pivot worked with the team at Elim Christian Services to help Elim define their brand positioning and identity to best carry the organization into their future to equipping people with disabilities to thrive in their communities. Elim has been a long-time provider of services to people with disabilities, from schooling for ages 3-22, adult care, and guiding systemic change through consulting to schools, businesses and organizations. While Elim was renowned in the disability community of Chicagoland, their brand identity wasn’t a reflection of their positive and happy atmosphere so it was time for a change.
We led the leadership team at Elim through multiple branding exercises to develop the right tone and establish the shared values of the organization. We then developed a new identity that could reflect three values: Connect, Engage, Thrive. This new emotion-first identity was carried through every aspect of the organization from print materials, transportation, social media, and their website. We worked to put the students, adults and staff of Elim as the focus of all materials including launch materials like video and email to introduce the new identity to parents, students and the community.
Branding, Content, Print