After a recent refresh of their brand, the team at Kronos looked at their website and realized a big change was in order. Not only was the visual off for the company Kronos had become, but the content had been added to for years and was no longer a fluid user experience. Navigation was tricky, content was out of date and most of all… for a food company it wasn’t very appetizing.
Pivot stepped in and helped hit the reset button… with a complete rework of the content, a refresh of the language, and a new visually yummy design. Putting the focus back on the food helped this Mediterranean powerhouse better communicate with the restaurant operators, consumers and all of their web users.
Branding, Digital, Strategy