Pivot Marketing Inc. | Toasted Coconut Clusters - Pivot Marketing Inc.
Toasted Coconut Clusters isn't your typical snack, so why design typical packaging? Instead, we brought you to the tropics in the design, typeface & colors
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Toasted Coconut Clusters

We brought the tropics to shopping carts

Toasted Coconut Clusters

Toasted coconut mixed with chia, pumpkin and sunflower seeds is not your typical snack. So why design a typical package? Instead, we got to the essence of Toasted Coconut Clusters, looking at not only visuals, but the overall form factor of the product for inspiration. Our take: the product was uncommon, so the design approach should be too, in order to resonate with potential audiences. That meant focusing on color palettes that evoked a sense of place—cool hues and funky, laid-back typefaces with a touch of the tropics in design. And that also meant designing a package that was unlike the typical aggressive, in-your-face riot of colors and type typical to snack foods.

Category

Branding, Packaging, Strategy