Pound of Ground - Pivot Forward

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Pound of Ground

We develop new & innovative brands.

New food packaging design for Pound of Ground included several rounds of consumer informed design

After a consumer trial in-store the food packaging was updated to fit a more modern farmhouse style.

Natural textures and soft typography are strongly featured on this frozen food packaging

New frozen food packaging for a meat company

Final food packaging design emphasizes the ease of use for the consumer

Pound of Ground

When our client needed help developing new food packaging and a brand to represent their idea we dug in. We developed initial branding and packaging for retail testing and then worked to refine the packaging to emphasize the ease of use for the consumer. This frozen food packaging featured a big window to allow the shopper to clearly see the high quality and natural food within. We aimed for breakthrough to help this product stand out in a busy freezer case.

Pound of Ground

Pound of Ground

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