So often selling in new products isn’t just focused on the end consumer, but also the sales and retail partners every business needs to thrive. This is where a fun and vibrant sales promotion can come into play. Our client Fellowes Brands really dives in to support their partners in the office supply space with attention-getting and revenue-generating competitions. We developed a fun and creative sales promotion to energize their partners at W.B. Mason by digging into their brand identity for inspiration. The Mason Racin’ Challenge was designed to incentivize the retailers sales team through a head-to-head competition.