Sometimes a business outgrows it’s branding and is need of a reset—a whole new brand name and visual identity. Maybe they’ve grown from a small business with a founder’s name, maybe the name was always a placeholder while the proposition was tested, and sometimes the business was simply acquired and a new identity is needed to grow. When our clients find themselves in this situation, we relish the opportunity to align a brand naming strategy around the businesses’ values and help them begin anew.
This was the case with our B2B snack food client. After a decade of growth, the legacy name didn’t give the leadership team a clear path to growth. So we reset by focusing on the company’s values and character to create a new brand naming strategy and visual identity. Fun, energetic and colorful this brand was developed to create room for growth.