Our client faced a problem: its frozen pizza was indistinguishable from the dozens of other brands crowding the frozen grocery case. And that meant depressed sales. So, we took a fresh look at the Teresa Pizza brand, sitting down with founders and delving deeply into the company’s history and heritage. Then, we developed an impassioned brand story, painting a vivid picture to be used as a linchpin to rebranding efforts.
This led us to tap into the vibrant iconography and visuals of the company’s mid-century start, as well as breathe new life and update the positioning of the brand’s namesake Teresa. After sorting through alternatives, we hit upon the right combination of colors, visuals, typography and design that positively reinforced the brand’s heritage while offering a timeless take that stood out amongst the competition.