Vibrant Ingredients™

When Florida Food Products began acquiring ingredient companies across the East, West, and Midwest, it built an unmatched portfolio of natural solutions for food and beverage manufacturers. But rapid growth brought brand confusion. The shortened name, FFP, helped de-localize the business from its Florida roots—but lacked meaning, memorability, and a sense of unity across the new organization.

That’s when Pivot stepped in. After setting the strategic foundation, we translated that vision into a cohesive identity that reflects who the company is, what it does, and how it does it. The new name, Vibrant, embodies the company’s people—experts passionate about delivering pure, purposeful ingredients rooted in nature.

Our work included brand strategy and naming support, a bold new color palette (a vibrant one, naturally), and a complete set of brand guidelines spanning digital, print, social, trade show, and internal communications. We also developed a tagline that captures the essence of what Vibrant’s customers expect—in both product and process: Purely Better™.

See the full brand in action at VibrantIngredients.com and VibrantBeverage.com.