The biggest branding mistake companies make? Not reading this…
Posted on
July 8, 2021
It’s increasingly trendy for companies to tout their “Brand Purpose”—but sometimes that declaration of virtue comes back to haunt them. Take, for example, fitness behemoth Peloton, which actively promotes its community culture, its focus on “love for its members” and its mission to empower members to be the best versions of themselves. Except, when a hacker...
Read More