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Archive

Faultless ReWear

Posted on March 5, 2020

When Faultless wanted to introduce ReWear, a new between-laundry dry wash clothing spray, it needed to create a distinct presence on shelf. We rolled up our own wrinkle-free sleeves and created a series of dynamic, eye-grabbing concepts, mindful that we needed to graphically separate ReWear from other Faultless products—and from the category in general. That...

Terminix

Posted on February 27, 2017

[vc_row][vc_column width="1/1"][vc_column_text] When venerable home services giant Terminix was approached to license retail products, the company thought it would be a great opportunity to expand its reach. However, without a clear-cut retail and licensing strategy, it soon found itself, well, bugged. Some products were off-brand, and some confused consumers. What’s more, there wasn’t a migration strategy...