Chef J's BBQ Provisions - Pivot Forward
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Chef J’s BBQ Provisions

Bringing the heat

Chef J’s BBQ Provisions

When Chef Jason Morse wanted to light a fire under his brand, we were happy to take on the challenge. Re-branding a person and their products is a unique opportunity; you’ve got to remember that there’s an honest-to-goodness human being who is the literal face of the brand.

In our initial meetings, “Chef J” offered clear direction: that he “want[ed] to take this thing to the next level.” Doing so meant developing an entirely new brand that would reflect J’s everyman enthusiasm for teaching people how to make great-tasting food. And because J has an active YouTube channel and an even more active appearance calendar, his new brand had to work in analog and digital.

Extending the new branding to packaging and an updated experience at helped to create a 360º feel across Chef J’s entire business platform. He’s been effusive in his praise for the work—which has drawn universal raves and more business for Chef J.