For years, Kronos has been synonymous with gyros—and local corner restaurants have long relied on the purveyor of Mediterranean-inspired foods for their foodstuffs. So, when Kronos wanted to broaden its market by introducing fast and efficient KronoBROIL chicken gyros, it chose the annual National Restaurant Association show as the perfect venue.
To explain the benefits, we chose to create a video that would entice and inform, using a huge display wall that was part of Kronos’ trade show booth presence. Because of time and cost constraints, we were limited to existing b-roll footage—that made for a great creative challenge we devoured.
Pouring over various shots, we crafted a narrative that simply and effectively explained the why-to-buy for operators, all while providing a contemporary and fashion-forward look that subtly positioned Kronos as innovators.
The result was an eye-catching and traffic-stopping display that whetted appetites and had attendees hungering for more information.