The Fluid Force Comic Book - Pivot Forward
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The Fluid Force Comic Book

We Drew The Heroes They Needed.

The Fluid Force Comic Book

Designetics was looking for a fun way to boost employee morale, reinforce quality control and simultaneously tell the story of their products… so we created the Fluid Force. Initially integrated into their monthly magazine the Fluid Force was so well received it became a monthly feature and a stand-alone comic book.
Our character design centered around the founders of the company transformed into Captain Applicator and The Streak to reinforce the story of the fluid applicators Designetics manufacturers. The full team has since been utilized for giveaways, holiday promotions and overall fun-making in their local charity efforts.