It’s a common problem: a company starts out small, but as it grows, it takes on new industry segments and solutions. However, existing clients only see the company defined in terms of how it began—and that limits the company’s potential. That’s why Bayforce turned to Pivot. We saw that Bayforce’s identity didn’t represent the company’s current values and attitudes and it was time for a refresh. We worked with the internal stakeholders to identity Bayforce’s key strengths so we could position the new identity to reflect their forward-thinking and tech-savvy attitude. And a new Bayforce was born.
We also saw that Bayforce’s solution set grew, but that the company’s existing website didn’t showcase that fact. So, we redesigned the site—and more importantly, the user experience—giving equal weight to the different solutions the company provided. Then, existing customers couldn’t help but notice a complete complement of offerings. And new prospects saw a potential partner brimming with possibilities. We even married an upbeat personality to the visuals and rewritten copy onsite, providing users with a distinct feel for the Bayforce experience.