Branding: Energy vs. Focus
Posted on
February 26, 2014
Taking care of brands. It's something that we do everyday. The article below was intriguing to me as it spoke to how we plan for caring for brands. What comes first...
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Author:Jeff Dryfhout
Innovation as Attitude
Posted on
January 9, 2014
"Attitude is everything." Everyday parents, teachers, coachers, mentors all reinforce the importance of going through life calibrated with the right attitude. It sets the tone for our others around us, but most importantly, attitudes shape our actions. In the same way, innovation is seen more than just a function, but an attitude. Organizations that win with...
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3 Innovative Brands with “Social Good” at their Core
Posted on
November 15, 2013
The concept of “social good marketing” has gained traction over the years. Many of the larger corporations and brands have been dipping their toe into this pool, but with results that feel less then genuine. On the flip side there are several organization who have “social good” not as a monthly promotion, but built as the...
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8 Marketing Requests from Millennials
Posted on
October 2, 2013
Every Wednesday night the past four months I’ve had the opportunity to interact with 28 undergraduate marketing students. It’s been a fascinating snapshot into how this Millennial generation looks at the world. How they perceive brands, technology, relationships and marketing. As a brand marketer, I walk away from each class even more intrigued by what...
Read More3 Lessons Youth Baseball Taught Me About Innovation
Posted on
September 30, 2013
Maybe you played baseball or softball as a child and can recall the chant players belt out when the opposing team was up to bat. In an effort to influence the outcome squeaky 9 year old voices would belt out in unison… “Hey batter, batter, batter, batter, batter….SWING!” Commonly, the chant decibel level was in direct proportion...
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