How packaging can make food more flavorful
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October 28, 2015
A fascinating article came out in the New Yorker this week focused on the work of...
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What we’re thinking and how we think it
The warning signs that your brand is losing focus
Posted on
October 24, 2015
Do you know the 7 warning signs that your brand is losing focus? You’re diversifying to...
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Do natural food brands lose trust when purchased by “Big Food”?
Posted on
October 15, 2015
How much do consumer perceptions change when a small natural/organic food company is purchased by a...
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When is it time to update your packaging?
Posted on
September 28, 2015
“Deciding to change your packaging should never be taken lightly,” says Phil Duncan, P&G’s Global Design...
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Creating iconic brands through packaging
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March 18, 2015
Just a little food for thought today as we came across an NPR story about iconic...
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Using context to shift consumer behavior in food labeling
Posted on
October 20, 2014
For years food companies have been complying with the mandated NLEA information under the assumption that...
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Is there magic in your brand?
Posted on
October 10, 2014
We're big fans of Freakonomics (and economists Stephen Dubner and Steven Levitt) here at Pivot. They...
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Branding: Energy vs. Focus
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February 26, 2014
Taking care of brands. It's something that we do everyday. The article below was intriguing to...
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Innovation as Attitude
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January 9, 2014
"Attitude is everything." Everyday parents, teachers, coachers, mentors all reinforce the importance of going through life calibrated...
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