boaty_mcboatface
Posted on
May 21, 2016
in
![UK Natural Environment Research Council (NERC) recently crowdsourced a name for their new boat, with horrible results.](https://pivot-forward.com/wp-content/uploads/2016/05/boaty_mcboatface-300x230.jpg)
When #NameOurShip turns bad, it’s time to learn that you can’t crowdsource naming.
Liz Schwartz
Liz is the Creative Director at Pivot. Her 20+ years of design experience covers the gamut of consumer packaged goods branding, development, packaging and activation.