boaty_mcboatface - Pivot Forward
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boaty_mcboatface

boaty_mcboatface

UK Natural Environment Research Council (NERC) recently crowdsourced a name for their new boat, with horrible results.

When #NameOurShip turns bad, it’s time to learn that you can’t crowdsource naming.

Liz Schwartz

Liz is the Creative Director at Pivot. Her 20+ years of design experience covers the gamut of consumer packaged goods branding, development, packaging and activation.