Pivot Marketing Inc. | Liz Schwartz
1
archive,author,author-p1vot-adminliz,author-1,qode-core-1.0.3,ajax_fade,page_not_loaded,,capri child-child-ver-1.0.0,capri-ver-2.0, vertical_menu_with_scroll,smooth_scroll,grid_1200,blog_installed,wpb-js-composer js-comp-ver-5.4.5,vc_responsive

Author:Liz Schwartz

New packaging from Yoplait attracts attention

New survey shows packaging design attracts consumers at shelf

"Consumers spend an average of 27 seconds making a decision in the grocery aisle. This means they are likely to do one of two things: zero in on a product that's familiar to them, or grab one that catches their eye. In either case, packaging can be key to a consumer's decision, and it can...

Read More
Snack Food Packaging Design

Making convenience food portable through packaging

There's a good feature in Food Dive today called "You can take it with you: Packaging makes convenience food portable". Not only can unique packaging forms help your brand stand out on shelf, but consumers today are looking for convenience. Snack food packaging today absolutely must meet the consumer demand for functionality, transparency and portability....

Read More
Pizza Chips - Food Packaging Design by Pivot Marketing

Packaging of the World Feature

We are honored to have our recent work on Pizza Chips for Hello Delicious Brands showcased on Packaging of the World. See their writeup...

Read More
How listening to consumers turned around a failing ice cream business

How listening to consumers turned around a failing ice cream business

Is your sales velocity slower than you wanted? Is it a challenge to grow distribution? We firmly believe that the number one way to fix sluggish sales or sell-in to just one more new retailer is a heart-to-heart with consumers. We all make assumptions about what consumers want but how often do we really talk to them?...

Read More

In-Home Consumer Immersion?

How far would you go to understand your consumer? Would you go so far as to immerse yourself in their lives and home for a week? Italian agency Le Balene is doing just that...

Read More
Understand how color trends seep into the design world in this great Washington Post article.

Color forecasting 101

The Washington Post ran a great interactive article a week ago on color forecasting, looking back over past trends and showcasing how these colors seep into our world. Check it out....

Read More

Target analyzes consumer perception on Freshness vs Price

Which would you buy? A package of raspberries that had a sign saying "Arrived today $2.99" or a package of raspberries that said "Arrived last week $2.49"? NPR had a report this week on Marketplace about a test happening at Target to better understand which is more important to consumers...

Read More