The Food Marketing Institute is hosting a free webinar next week that may be beneficial for your brand. As more consumers are trying to "eat well" they can help you break down what that means and how it presents opportunities for grocery brands. You will learn: - What consumers mean by “eating well” - Consumer satisfaction with...
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Nielsen has a new report out to help you understand today's food shoppers...
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"Consumers spend an average of 27 seconds making a decision in the grocery aisle. This means they are likely to do one of two things: zero in on a product that's familiar to them, or grab one that catches their eye. In either case, packaging can be key to a consumer's decision, and it can...
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There's a good feature in Food Dive today called "You can take it with you: Packaging makes convenience food portable". Not only can unique packaging forms help your brand stand out on shelf, but consumers today are looking for convenience. Snack food packaging today absolutely must meet the consumer demand for functionality, transparency and portability....
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We are honored to have our recent work on Pizza Chips for Hello Delicious Brands showcased on Packaging of the World. See their writeup...
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Is your sales velocity slower than you wanted? Is it a challenge to grow distribution? We firmly believe that the number one way to fix sluggish sales or sell-in to just one more new retailer is a heart-to-heart with consumers. We all make assumptions about what consumers want but how often do we really talk to them?...
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How far would you go to understand your consumer? Would you go so far as to immerse yourself in their lives and home for a week? Italian agency Le Balene is doing just that...
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The Washington Post ran a great interactive article a week ago on color forecasting, looking back over past trends and showcasing how these colors seep into our world. Check it out....
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