Extreme flavor mashups: a pandemic indulgence or new normal? - Pivot Forward
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Extreme flavor mashups: a pandemic indulgence or new normal?

CPG brands are engaging in more extreme flavor mashups than ever before

Extreme flavor mashups: a pandemic indulgence or new normal?

People are bored of cooking at home. We are all flat out tired of making and eating the same things month in and month out. As vaccines re-invigorate a sleepy restaurant and hospitality scene in the United States big CPG brands are trying to keep their grocery shoppers engaged. How? Extreme flavor mashups.

This good read from Fast Company dives into how big CPG brands are using unexpected flavor combinations to generate trial of new grocery items. Launching some of these new items as Limited Time Offers, some of the biggest brands on the block are using the power of flavor to hopefully unlock additional sales. We will see how this trend plays out but it’s already creating some more permanent flavor profiles like Pepsi’s new Mango flavored soda.

Are you looking for how to invigorate your food brand with new flavors? Reach out to the Pivot Forward team to learn how we can help.

Liz Schwartz

Liz is the Creative Director at Pivot. Her 20+ years of design experience covers the gamut of consumer packaged goods branding, development, packaging and activation.