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Should you rethink your food packaging for ecommerce?

Since the beginning of food packaging's history, shoppers would make their weekly trek to the local grocery store and walk up and down the aisles searching for everything on their list.   Now, consumers have the option to bypass their local store and order directly online to get their groceries. According to Mintel, by 2025 online grocery...

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New packaging from Yoplait attracts attention

New survey shows packaging design attracts consumers at shelf

"Consumers spend an average of 27 seconds making a decision in the grocery aisle. This means they are likely to do one of two things: zero in on a product that's familiar to them, or grab one that catches their eye. In either case, packaging can be key to a consumer's decision, and it can...

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Snack Food Packaging Design

Making convenience food portable through packaging

There's a good feature in Food Dive today called "You can take it with you: Packaging makes convenience food portable". Not only can unique packaging forms help your brand stand out on shelf, but consumers today are looking for convenience. Snack food packaging today absolutely must meet the consumer demand for functionality, transparency and portability....

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How listening to consumers turned around a failing ice cream business

How listening to consumers turned around a failing ice cream business

Is your sales velocity slower than you wanted? Is it a challenge to grow distribution? We firmly believe that the number one way to fix sluggish sales or sell-in to just one more new retailer is a heart-to-heart with consumers. We all make assumptions about what consumers want but how often do we really talk to them?...

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Understand how color trends seep into the design world in this great Washington Post article.

Color forecasting 101

The Washington Post ran a great interactive article a week ago on color forecasting, looking back over past trends and showcasing how these colors seep into our world. Check it out....

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UK Natural Environment Research Council (NERC) recently crowdsourced a name for their new boat, with horrible results.

Boaty McBoatface or: How We Should Learn to Stop Crowdsourcing Names

The internet is having a collective giggle over Boaty McBoatface, the crowdsourced name that UK Natural Environment Research Council (NERC) recently ended up with in their #NameOurShip contest. Here at Pivot we proudly focus on understanding the consumer point of view, but there's a Giant ship-sized difference between getting consumer input and handing over creative and strategic control. Consumer perspectives should...

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Brand color affects how consumers see your brand

Brand colors alter consumer perception

Colors can make your company seem more ethical to consumers. A recent University of Oregan study by marketing professor Aparna Sundar studies how color define's a brand and a consumer's response. Colors, she says, may spark ethical considerations that companies need to consider when building their messaging. Learn more from the University of Oregon or the...

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Coca Cola's infamous white can experiment failed, partly because consumers perceived a formula change due to the new packaging color.

How packaging can make food more flavorful

A fascinating article came out in the New Yorker this week focused on the work of Charles Spence at Oxford University. This professor of experimental psychology has been doing tremendous work with consumer perception and food, using all kinds of sensory variables like sound, color and packaging to study how the human brain naturally perceives...

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