The Food Marketing Institute is hosting a free webinar next week that may be beneficial for your brand. As more consumers are trying to "eat well" they can help you break down what that means and how it presents opportunities for grocery brands. You will learn: - What consumers mean by “eating well” - Consumer satisfaction with...
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Choosing a brand color is a big decision, and it should be. Color is the first thing a consumer/user sees when viewing your packaging on a shelf or brand on a website. And, the right tones can have a unique and profound impact on how they perceive your brand. Whenever we are working with a new...
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Nielsen has a new report out to help you understand today's food shoppers...
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Since the beginning of food packaging's history, shoppers would make their weekly trek to the local grocery store and walk up and down the aisles searching for everything on their list. Now, consumers have the option to bypass their local store and order directly online to get their groceries. According to Mintel, by 2025 online grocery...
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"Consumers spend an average of 27 seconds making a decision in the grocery aisle. This means they are likely to do one of two things: zero in on a product that's familiar to them, or grab one that catches their eye. In either case, packaging can be key to a consumer's decision, and it can...
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There's a good feature in Food Dive today called "You can take it with you: Packaging makes convenience food portable". Not only can unique packaging forms help your brand stand out on shelf, but consumers today are looking for convenience. Snack food packaging today absolutely must meet the consumer demand for functionality, transparency and portability....
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Is your sales velocity slower than you wanted? Is it a challenge to grow distribution? We firmly believe that the number one way to fix sluggish sales or sell-in to just one more new retailer is a heart-to-heart with consumers. We all make assumptions about what consumers want but how often do we really talk to them?...
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The Washington Post ran a great interactive article a week ago on color forecasting, looking back over past trends and showcasing how these colors seep into our world. Check it out....
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The internet is having a collective giggle over Boaty McBoatface, the crowdsourced name that UK Natural Environment Research Council (NERC) recently ended up with in their #NameOurShip contest. Here at Pivot we proudly focus on understanding the consumer point of view, but there's a Giant ship-sized difference between getting consumer input and handing over creative and strategic control. Consumer perspectives should...
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Colors can make your company seem more ethical to consumers. A recent University of Oregan study by marketing professor Aparna Sundar studies how color define's a brand and a consumer's response. Colors, she says, may spark ethical considerations that companies need to consider when building their messaging. Learn more from the University of Oregon or the...
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