Good news for food brands and Costco lovers alike, starting this week in-store sampling is resuming at Costco in select locations. The process will "take some time" according to Richard Galanti, Costco CFO and EVP, but full sampling will return in phases and is expected everywhere by the end of June. Introducing new items to...
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Every year FMI - The Food Industry Association releases a report on the state of the food and beverage world. Never is this update more important to maintain your consumer focus than now, when the global pandemic has fundamentally shifted the food landscape. This year's report seeks to understand shoppers’ pandemic-motivated purchasing, cooking and eating...
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People are bored of cooking at home. We are all flat out tired of making and eating the same things month in and month out. As vaccines re-invigorate a sleepy restaurant and hospitality scene in the United States big CPG brands are trying to keep their grocery shoppers engaged. How? Extreme flavor mashups. This good...
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According to the Global Green Buying Report one of the best things you could do for your consumers this year is ensuring that your food packaging is recyclable and sustainable. With 67% of consumers making at-shelf purchase decisions with recyclability in mind, your brand and your food products can no longer afford to ignore the...
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The past year has been one of significant change for consumer packaged good brands, restaurants, and the food business. While the total consumer packaged goods industry grew about 10.4% in 20201 not every food business saw positive effects of consumers eating more meals in the home. A recent report from Food Dive shows that publicly...
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The Food Marketing Institute is hosting a free webinar next week that may be beneficial for your brand. As more consumers are trying to "eat well" they can help you break down what that means and how it presents opportunities for grocery brands. You will learn: - What consumers mean by “eating well” - Consumer satisfaction with...
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Choosing a brand color is a big decision, and it should be. Color is the first thing a consumer/user sees when viewing your packaging on a shelf or brand on a website. And, the right tones can have a unique and profound impact on how they perceive your brand. Whenever we are working with a new...
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Nielsen has a new report out to help you understand today's food shoppers...
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Since the beginning of food packaging's history, shoppers would make their weekly trek to the local grocery store and walk up and down the aisles searching for everything on their list. Now, consumers have the option to bypass their local store and order directly online to get their groceries. According to Mintel, by 2025 online grocery...
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"Consumers spend an average of 27 seconds making a decision in the grocery aisle. This means they are likely to do one of two things: zero in on a product that's familiar to them, or grab one that catches their eye. In either case, packaging can be key to a consumer's decision, and it can...
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