Should you rethink your food packaging for ecommerce?
Since the beginning of food packaging’s history, shoppers would make their weekly trek to the local grocery store and walk up and down the aisles searching for everything on their list.
Now, consumers have the option to bypass their local store and order directly online to get their groceries. According to Mintel, by 2025 online grocery shopping will capture 20% of the market.
Is your food packaging ready for this? There are a couple of key considerations when thinking about how your packaging will work in the e-commerce world:
- Does your packaging withstand being shipped with keeping your product intact? Consumer don’t want crushed chips, smashed bread, or bruised fruit coming to their front door.
- Is your packaging environmentally friendly?
- Does your package design perform well when it’s reduced to a thumbnail on screen? Having a consumer shop your package from a foot or two away on the store shelf is quite different than small thumbnails on a phone or laptop. Your packaging should be optimized to work well in this small space
Read more on how to make sure your packaging can excel in both retail and e-commerce environments at FoodDive.com