Inspiration Archives - Pivot Marketing Inc.
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Inspiration

Eating Well Trend Creates Grocery Retail Opportunities

Webinar: How can wellness food trends help your brand?

The Food Marketing Institute is hosting a free webinar next week that may be beneficial for your brand. As more consumers are trying to "eat well" they can help you break down what that means and how it presents opportunities for grocery brands. You will learn: - What consumers mean by “eating well” - Consumer satisfaction with...

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The Psychology of Color For Your Brand

The Psychology of Color For Your Brand

Choosing a brand color is a big decision, and it should be. Color is the first thing a consumer/user sees when viewing your packaging on a shelf or brand on a website.  And, the right tones can have a unique and profound impact on how they perceive your brand. Whenever we are working with a new...

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Snack Food Packaging Design

Making convenience food portable through packaging

There's a good feature in Food Dive today called "You can take it with you: Packaging makes convenience food portable". Not only can unique packaging forms help your brand stand out on shelf, but consumers today are looking for convenience. Snack food packaging today absolutely must meet the consumer demand for functionality, transparency and portability....

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How listening to consumers turned around a failing ice cream business

How listening to consumers turned around a failing ice cream business

Is your sales velocity slower than you wanted? Is it a challenge to grow distribution? We firmly believe that the number one way to fix sluggish sales or sell-in to just one more new retailer is a heart-to-heart with consumers. We all make assumptions about what consumers want but how often do we really talk to them?...

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Brand Partner

THAT #@%!$#! AGENCY! How to Avoid Disaster When Picking a Brand Parter

Eighteen months. Less than two years. Five-hundred-and-some-odd days. That’s the average relationship between brand and advertising agency. And it’s getting even shorter.   So, why have relationships that previously spanned years—or decades—dwindled down so much?   Here are the top questions to ask when scouting for brand partner resources so you don't ever have to say again, "THAT #@%!$#! AGENCY!":   How...

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Vermont’s GMO Labeling Law – How Does This Effect You?

Did you know that if you are selling any food products in Vermont, you now need to add a label  calling out that it contains GMO’s? Effective July 1, 2016 in Vermont all food containing genetically engineered ingredients need to be labeled on the packaging. They are allowing a 6 month grace period for companies to...

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The evolving art of food photography

It's no secret that the foods we see on grocery store shelves or in advertisements doesn't look like what you get from a box or in the drive thru. Food photography is an art, and it's evolving from the plastic/perfect world of 70's style to a more modern and yes, more REAL approach. The podcast...

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Brand color affects how consumers see your brand

Brand colors alter consumer perception

Colors can make your company seem more ethical to consumers. A recent University of Oregan study by marketing professor Aparna Sundar studies how color define's a brand and a consumer's response. Colors, she says, may spark ethical considerations that companies need to consider when building their messaging. Learn more from the University of Oregon or the...

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