How to Avoid Disaster Picking a Brand Partner
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THAT #@%!$#! AGENCY! How to Avoid Disaster When Picking a Brand Parter

Brand Partner

THAT #@%!$#! AGENCY! How to Avoid Disaster When Picking a Brand Parter

Eighteen months. Less than two years. Five-hundred-and-some-odd days. That’s the average relationship between brand and advertising agency. And it’s getting even shorter.

 

So, why have relationships that previously spanned years—or decades—dwindled down so much?

 

Here are the top questions to ask when scouting for brand partner resources so you don’t ever have to say again, “THAT #@%!$#! AGENCY!”:

 

Liz Schwartz

Liz is the Creative Director at Pivot. Her 20+ years of design experience covers the gamut of consumer packaged goods branding, development, packaging and activation.