The Food Marketing Institute is hosting a free webinar next week that may be beneficial for your brand. As more consumers are trying to "eat well" they can help you break down what that means and how it presents opportunities for grocery brands. You will learn: - What consumers mean by “eating well” - Consumer satisfaction with...
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Taking care of brands. It's something that we do everyday. The article below was intriguing to me as it spoke to how we plan for caring for brands. What comes first...
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"Attitude is everything." Everyday parents, teachers, coachers, mentors all reinforce the importance of going through life calibrated with the right attitude. It sets the tone for our others around us, but most importantly, attitudes shape our actions. In the same way, innovation is seen more than just a function, but an attitude. Organizations that win with...
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The concept of “social good marketing” has gained traction over the years. Many of the larger corporations and brands have been dipping their toe into this pool, but with results that feel less then genuine. On the flip side there are several organization who have “social good” not as a monthly promotion, but built as the...
Read MoreMaybe you played baseball or softball as a child and can recall the chant players belt out when the opposing team was up to bat. In an effort to influence the outcome squeaky 9 year old voices would belt out in unison… “Hey batter, batter, batter, batter, batter….SWING!” Commonly, the chant decibel level was in direct proportion...
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