The shift in eating habits and how it can impact your marketing
Nielsen has a new report out to help you understand today’s food shoppers… and there are some insights you should digest.
- Beginning in 2014, Americans are now eating more meals out of home. In its report, “Merging Tables and Aisles,” Nielsen examines these changes in consumer behavior and how it’s time to re-think traditional consumer segments.
- Nielsen is proposing a shift in traditional consumer demographics to a new standard: traditionalist food shoppers, restaurant occasion lovers, digital adopters and multi-channel adopters.
- By understanding these four groups, retailers and brands can market to them based on their preference and interests, not just age demographics.