New survey shows packaging design attracts consumers at shelf - Pivot Marketing Inc.
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New survey shows packaging design attracts consumers at shelf

New packaging from Yoplait attracts attention

New survey shows packaging design attracts consumers at shelf

“Consumers spend an average of 27 seconds making a decision in the grocery aisle. This means they are likely to do one of two things: zero in on a product that’s familiar to them, or grab one that catches their eye. In either case, packaging can be key to a consumer’s decision, and it can help differentiate a brand from dozens of competitors crowding the shelf.”

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Liz Schwartz
Liz Schwartz

Liz is the creative lead and a partner at Pivot. Her nearly 20 years of design experience covers the gamut of consumer packaged goods branding, development, packaging and activation.