BrandColorAffectsConsumerPerception-PivotMarketingInc
BrandColorAffectsConsumerPerception-PivotMarketingInc
Posted on
December 9, 2015
in
![Brand color affects how consumers see your brand](https://pivot-forward.com/wp-content/uploads/2015/12/BrandColorAffectsConsumerPerception-PivotMarketingInc-300x225.jpg)
Ethical brands are not just green anymore. Creating an ethical brand can happen through subtle use of blue.
Liz Schwartz
Liz is the Creative Director at Pivot. Her 20+ years of design experience covers the gamut of consumer packaged goods branding, development, packaging and activation.