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Consumer Focused

A Look at the New FDA Nutrition Facts Label

Posted on January 31, 2017

Big changes are coming in the grocery store aisles, in particular to the Nutrition Facts label. The new label (image below) will need to be implemented by manufactures in July of 2018 with the exception of those with less then $10 million in annual food sales who have been given an additional year to comply. At...

How listening to consumers turned around a failing ice cream business

Posted on January 27, 2017

Is your sales velocity slower than you wanted? Is it a challenge to grow distribution? We firmly believe that the number one way to fix sluggish sales or sell-in to just one more new retailer is a heart-to-heart with consumers. We all make assumptions about what consumers want but how often do we really talk to them?...

In-Home Consumer Immersion?

Posted on November 30, 2016

How far would you go to understand your consumer? Would you go so far as to immerse yourself in their lives and home for a week? Italian agency Le Balene is doing just that...