Packaging of the World Feature
Posted on
November 6, 2017
We are honored to have our recent work on Pizza Chips for Hello Delicious Brands showcased on Packaging of the World. See their writeup...
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Consumer Focused
A Look at the New FDA Nutrition Facts Label
Posted on
January 31, 2017
Big changes are coming in the grocery store aisles, in particular to the Nutrition Facts label. The new label (image below) will need to be implemented by manufactures in July of 2018 with the exception of those with less then $10 million in annual food sales who have been given an additional year to comply. At...
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How listening to consumers turned around a failing ice cream business
Posted on
January 27, 2017
Is your sales velocity slower than you wanted? Is it a challenge to grow distribution? We firmly believe that the number one way to fix sluggish sales or sell-in to just one more new retailer is a heart-to-heart with consumers. We all make assumptions about what consumers want but how often do we really talk to them?...
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In-Home Consumer Immersion?
Posted on
November 30, 2016
How far would you go to understand your consumer? Would you go so far as to immerse yourself in their lives and home for a week? Italian agency Le Balene is doing just that...
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Target analyzes consumer perception on Freshness vs Price
Posted on
May 15, 2016
Which would you buy? A package of raspberries that had a sign saying "Arrived today $2.99" or a package of raspberries that said "Arrived last week $2.49"? NPR had a report this week on Marketplace about a test happening at Target to better understand which is more important to consumers...
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Boaty McBoatface or: How We Should Learn to Stop Crowdsourcing Names
Posted on
March 26, 2016
The internet is having a collective giggle over Boaty McBoatface, the crowdsourced name that UK Natural Environment Research Council (NERC) recently ended up with in their #NameOurShip contest. Here at Pivot we proudly focus on understanding the consumer point of view, but there's a Giant ship-sized difference between getting consumer input and handing over creative and strategic control. Consumer perspectives should...
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