FreakonomicsRadio-ValueofBrands-PivotForward - Pivot Forward

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FreakonomicsRadio-ValueofBrands-PivotForward

Posted on November 22, 2015

by Liz Schwartz

Understanding when consumers feel it’s a good idea to pay more for brands is important in today’s growing age of store brands.

Liz Schwartz

Liz is the Creative Director at Pivot. Her 20+ years of design experience covers the gamut of consumer packaged goods branding, development, packaging and activation.