ConsumerFirstPackagingDesign-IceCream - Pivot Forward
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ConsumerFirstPackagingDesign-IceCream

ConsumerFirstPackagingDesign-IceCream

How listening to consumers turned around a failing ice cream business

Angus Murray of Batch Ice Cream turned a failing brand around by doing the hard work of going in-store and talking with consumers.

Liz Schwartz

Liz is the Creative Director at Pivot. Her 20+ years of design experience covers the gamut of consumer packaged goods branding, development, packaging and activation.