ConsumerFirstPackagingDesign-IceCream
ConsumerFirstPackagingDesign-IceCream
Posted on
January 27, 2017
in
![How listening to consumers turned around a failing ice cream business](https://pivot-forward.com/wp-content/uploads/ConsumerFirstPackagingDesign-IceCream-300x201.jpg)
Angus Murray of Batch Ice Cream turned a failing brand around by doing the hard work of going in-store and talking with consumers.
Liz Schwartz
Liz is the Creative Director at Pivot. Her 20+ years of design experience covers the gamut of consumer packaged goods branding, development, packaging and activation.