Madewell-BrandAuthenticity-Pivot
Madewell-BrandAuthenticity-Pivot
Posted on
November 22, 2015
in
![The Madewell brand celebrates the origins it doesn't actually have.](https://pivot-forward.com/wp-content/uploads/2014/10/Madewell-BrandAuthenticity-Pivot-300x200.jpg)
17 years after the last factory shut down, J.Crew relaunched a women’s clothing company with the same name and logo, based on a 50-year history in which it had no part.
Liz Schwartz
Liz is the Creative Director at Pivot. Her 20+ years of design experience covers the gamut of consumer packaged goods branding, development, packaging and activation.