Madewell-BrandAuthenticity-Pivot - Pivot Forward

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Madewell-BrandAuthenticity-Pivot

Posted on November 22, 2015

by Liz Schwartz

17 years after the last factory shut down, J.Crew relaunched a women’s clothing company with the same name and logo, based on a 50-year history in which it had no part.

Liz Schwartz

Liz is the Creative Director at Pivot. Her 20+ years of design experience covers the gamut of consumer packaged goods branding, development, packaging and activation.