We took a fresh look at the Teresa Pizza brand, sitting down with founders and delving deeply into the company’s history and heritage. Then, we developed an impassioned brand story, painting a vivid picture to be used as a linchpin to rebranding efforts....
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Fellowes Brands was expanding beyond office supplies into air purification systems; trouble was, the development of an air purifier line didn’t connect consumers to a 100-year old company that previously focused on shredders and storage boxes. That’s when we stepped in....
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[vc_row][vc_column width="1/1"][vc_column_text] When venerable home services giant Terminix was approached to license retail products, the company thought it would be a great opportunity to expand its reach. However, without a clear-cut retail and licensing strategy, it soon found itself, well, bugged. Some products were off-brand, and some confused consumers. What’s more, there wasn’t a migration strategy...
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The charitable foundation arm to our client Designetics was doing great works in and around Northern Ohio, but it looked a little, well, drab, doing it. To better align with our efforts designed to engender employee loyalty, we gave the foundation a makeover, starting from, um, the foundation on up. The rebranding effort included reviewing...
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Reveal Research Studio, a research firm used by brands to gain insights into consumer behavior, wanted to shift its online focus from a solicitation for consumer focus group panelists to a fuller, more client-centric positioning. That meant a complete overhaul of the website and its brand personality. The first step involved substantive conversations with company...
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[vc_row][vc_column width="1/1"][vc_column_text] It’s a common problem: a company starts out small, but as it grows, it takes on new industry segments and solutions. However, existing clients only see the company defined in terms of how it began—and that limits the company’s potential. That’s why Bayforce turned to Pivot. We saw that Bayforce's identity didn't represent the company's...
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