Pepsico was making significant inroads at marketing to club stores, offering products designed or redesigned for the special desires and needs of the club shoppers. However, the divisions at Pepsi that were charged with club store marketing and sales were often misunderstood by internal Pepsi operations. In short, the retail marketers didn’t understand the unique...
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How do you shine a light on a company when said company’s clients want to keep the work a secret? You pivot, of course. Growth Catalysts is a global consultancy that helps consumer packaged goods companies succeed...
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Urban Farmer’s website looked like the Tuesday Night Special at Sal’s corner pizzeria: average fare topped with heaping helpings of everything but the kitchen sink. The site was not worthy of the preeminent purveyor of organic and gluten-free premium pizzas. So, we dug in. First, we did a comprehensive assessment of the content on-site, working to...
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Reveal Research Studio, a research firm used by brands to gain insights into consumer behavior, wanted to shift its online focus from a solicitation for consumer focus group panelists to a fuller, more client-centric positioning. That meant a complete overhaul of the website and its brand personality. The first step involved substantive conversations with company...
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[vc_row][vc_column width="1/1"][vc_column_text] It’s a common problem: a company starts out small, but as it grows, it takes on new industry segments and solutions. However, existing clients only see the company defined in terms of how it began—and that limits the company’s potential. That’s why Bayforce turned to Pivot. We saw that Bayforce's identity didn't represent the company's...
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When you’re an innovative, fun and quirky company, but your brand isn’t, what do you do? Turn to Pivot to rename and brand your company....
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Making the story stand out for a new consumer research startup....
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