Crunchin’ Cuts

Say you’ve got a world-beating idea for a healthy snack food—one that only has three ingredients but huge, lip-smacking taste. And say you want to compete with the big dogs in the salty snacks/potato chip arena, but lack the muscle to get prominent placement in-store. What do you do? Call Pivot, of course.

That’s exactly what Hello Delicious! Brands did. The company engaged us to create the name, brand design elements and packaging for a new line of healthier-for-you snack foods—a line  using real cuts of sweet and golden potatoes and only a few other natural ingredients.

We came up with Crunchin’ Cuts—a name embodying what consumers could expect from a healthy treat. Then we rolled up our sleeves and set about to ensure consumers would notice the product line in an increasingly crowded grocery aisle.

We developed imagery and typographical elements that reinforced the “why to buy” as well as the natural goodness of the product. We also designed the packaging, visually amping up the appetite appeal of the product’s superior ingredients.

Then, we employed consumer research to inform any modifications, tweaking our approach to ensure it combined just the right elements and selling messages to stand out with shoppers. The result: a very tasty win. For the client. For consumers. For us.