CrunchinCuts_BothFlavors - Pivot Forward
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Crunchin Cuts - New Snacks with only 3 REAL ingredients

We developed the name, brand and packaging for Crunchin’ Cuts to emphasize that most “veggie” chips and snacks are not real vegetables but extruded “stuff” formed to look like vegetables.

Liz Schwartz

Liz is the Creative Director at Pivot. Her 20+ years of design experience covers the gamut of consumer packaged goods branding, development, packaging and activation.